After winning the NBA championship and a successful start to the new season, Denver Nuggets superstar Nikola Jokić has officially signed a footwear deal with Chinese sports footwear brand 361° and will take on the role of Global Brand Ambassador.
Born and raised in Sombor, Serbia, Jokić was drafted by the Denver Nuggets in the 2nd round in 2014. Widely regarded as the greatest draft steal of all time, he has developed into one of the NBA’s best players. After winning two regular season MVPs, the NBA Championship and a Finals MVP, Jokić will introduce his first performance basketball shoe with 361° in the near future. Until then, Jokić will wear the Big 3 Future High, the latest performance basketball shoe from 361°, on the court. The Big 3 Future High will remain exclusive to Nikola Jokić as a player, but a low-cut version will be available to the public in very limited quantities in Europe from early January.
361° was founded in 2003 and is based on the “One Degree Beyond” mentality, which states that wellness is more than just physical activity; it is a way of life. 361° began as a running shoe manufacturer and expanded its catalog to include athletic apparel and basketball shoes. With distribution and branches on almost every continent, 361° products are available in over 6,000 stores worldwide. The European branch is 361° Europe BV, based in Haarlem, the Netherlands.
