Winter Sports

From the slopes to the city: the business of winter sports

Winter sports reach far beyond the slopes. SGI Europe tracks the business of winter sports in the sporting goods industry: skiwear and challenger brands, sport meeting fashion, retail and flagship stores, sustainability on the mountain, and the partnerships, events and competitions that shape the category.

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Re/Icons: Moncler builds a wardrobe from its archive

2026-10-22T14:21:00+01:00

Cher, Grace Jones and Jennie front a Re/Icons season that adds skirts, T-shirts and sunglasses to four old Moncler jackets.

361° becomes apparel partner of Dutch skating federation

2026-10-16T14:30:00+01:00

All Dutch national skating teams switch to 361°, with short track first in Vancouver and long track following in Beijing.

Head rebuilds US leadership ski team

2026-10-16T09:10:00+01:00

Matteo Murer joins from Tecnica Group to run Head’s global ski boot unit, and Frank Shine is hired as a marketing consultant.

SIA: U.S. snowsports participants reach 31.96 million

2026-10-08T14:27:00+01:00

Snowboarding gained riders while alpine skiing stayed flat, according to a new U.S. study by snowsports trade body SIA.

Moncler and the city: nostalgia meets Fifth Avenue

2026-09-10T12:36:00+01:00

A five-day citywide exhibition of Moncler’s New York campaigns opens days before its largest global flagship debuts nearby.

Toni Sailer names Head of Sales, US director

2026-09-04T09:16:00+01:00

The premium ski fashion brand fills two senior roles as it works to expand sales channels and its North American footprint.

Toni Sailer completes generational ownership handover

2026-08-28T15:31:00+01:00

The transfer follows Kevin Taubenberger’s 2022 CEO appointment, formalizing succession already underway operationally.

Same name, no relation: two Fischers team up in ski jumping

2026-07-13T22:07:00+01:00

Austrian ski maker Fischer Sports and German fastening group fischer share a surname but not ownership: now they share a ski jumping deal through 2030.

Dale of Norway strengthens North American team

2026-02-25T09:10:00+00:00

Coming off strong Olympic visibility in Cortina, the Norwegian heritage knitwear brand — whose garments are produced using hydropower — is investing in US and Canadian wholesale growth.

Luhta shows Olympic looks in Milan

2026-02-05T12:47:00+00:00

Finnish sportswear brand presented Milano Cortina 2026 opening ceremony collection at the IOC’s inaugural fashion event alongside 20 nations.

Hervis sold to Snipes founder consortium

2026-02-04T15:14:00+00:00

One of Central Europe’s leading sports retailers changes hands as Snipes founder Sven Voth and Factory Berlin’s Udo Schloemer acquire chain from Spar.