A group of big players in the bicycle industry have joined the World Federation of the Sporting Goods Industry. Its newly formed Bicycle Steering Group and subcommittees will work on their behalf with the International Olympic Committee and the international cyclists’ union, and will represent them on all levels – sport, trade, social and environmental issues. The new members are Shimano, Accell Group, Trek, SRAM, Specialized, Cycling Sports Group, Advanced Sports, Cervelo, Ridley, Scott and FSA.