A group of Norwegian consumers, FO, have attacked Oslo Sportslager because it didn’t show the percentage discount that it was granting in the promotion of certain bicycles.
Nike leads US purchase consideration for apparel and footwear, but its value scores trail quality — a gap rivals are moving to close.
German start-up Soqa is building female-first football products the big brands won’t. Founder Gertje Klack explains the gap, and the strategy to close it.
Record tourism and spending during the 2026 Spring Festival reveal a Chinese consumer spending more on movement – and on the gear that goes with it.
Intelligence, analysis and advice for the global sporting goods industry.
