A high-profile executive, Olivier Motteau, started as French country manager for New Balance at the beginning of this month, replacing Christophe Cance who left to Puma as a field sales director in May. Formally appointed as country sales manager, Motteau moves to New Balance with an impressive track record, including executive seats at Reebok, Timberland, Naf Naf, Chevignon and Skechers. His latest job was the general management of Tommy Hilfiger France, where Motteau delivered robust double-digit sales growth for the last two financial years. The move comes less than two years after the broad overhaul of New Balance in Europe, which saw the appointment of Jonathan Ram at the helm of the brand in the region. New Balance describes the recruitment of Motteau as part of its heightened investments in Europe as it aims to double global sales to about $3 billion by 2012, compared with $1.63 billion in 2007.