A lot of innovative products and concepts were to be seen at the recent Ispo Munich show. A Munich-based eHealth start-up, Loewi, won this year's Ispo Brandnew Digital competition. The company provides blood-based nutrient analysis and personalized supplements. Other finalists included Actinate, a fitness studio app that connects members, digitizes the business, analyzes usage, and increases productivity; Balldesigner, a B2B and B2C online football design platform for sports shops, designers or agencies; FroggyPIX, a fast and easy-to-use image-processing software that limits prototyping, saves time and delivers final product appearances; and Whympr, a mobile app that helps mountaineers to find and share all the necessary information.