A major Norwegian sporting goods distributor, ScanTrade, has launched a proprietary brand called Fibra, which is aimed at sports clubs in Norway and Sweden. Umbro has long been the cornerstone brand of ScanTrade, and it will remain this way. However, with the launch of Fibra, ScanTrade will deal with more than just football and handball clubs. In addition, a proprietary web portal called Kit Designer will allow clubs and companies to easily order customized uniforms and training wear within four to six weeks. ScanTrade currently has agreements with 500 clubs in Norway and 300 in Sweden. In Norway, there are also 180 retailers that have a club deal with ScanTrade and the company believes that Fibra can help attract even more new clubs.

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