A new public-private partnership in New York City has been put in place to promote football to children. Adidas with Mayor Bill de Blasio, the Mayor's Fund to Advance NYC, the U.S. Soccer Foundation and the New York City Football Club have announced the launch of the New York City Soccer Initiative. The objective of this new partnership is to build and maintain 50 football fields in underserved neighborhoods across the five boroughs that compose New York City over the next five years. The first fields will open next year. The partners have pledged to invest a total of $3 million in the initiative, which is expected to give more kids a sense of community they might not otherwise have through sports.

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