A new round of financing has provided the German-based 21sportsgroup with sufficient working capital to finance its purchases until 2016, according to a press release by the company, which says that this is also going to improve profitability because of the discounts generally granted by suppliers on pre-orders. Further details could not be obtained. The company had announced one year ago that it had received new financing worth about €1 million from important private investors and business angels. It predicted at the time that it would double is revenues to more than €12 million in 2012. Specializing in running, cycling and triathlon, the company operates two big stores near Mannheim, L&S Lauf & Sport Shop and Vertical Ride, with a large range of branded products. Backed by a large, new distribution center, it also operates three dedicated online stores in the three segments with customers all over Europe: 21run.com, 21cycles.com and 21streetwear.com.

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