A stellar year for Columbia

2019-02-19T00:00:00

Columbia Sportswear managed to pull off record results for 2018, while making substantial investments in demand creation and other strategic priorities. The growth was broad-based across its brand portfolio and geographic regions, with improvements in both the wholesale and direct-to-consumer (DTC) distribution channels.

SIGN-IN if you are already a subscriber of SGI Europe.

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Industry Research and Analysis: in-depth rankings and data
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

Or continue reading this article and register now.

For team or company-wide subscriptions and enquiries see our corporate membership page.