A Swedish company, JO Sport, will take over the distribution of Bula products in Sweden from Skigutane, the Norwegian company. JO Sport, which started in 1986, is well established in Sweden with the distribution of a gaggle of sports brands, from Rossignol to Dynastar, Look, Primus, Trangia and more, albeit not on an exclusive basis in most cases, but focusing on specific sales channels. JO Sport has its own brands as well. Skigutane will continue to sell Bula products in Norway, and it will continue to take care of the design of the Bula range for Scandinavia. Skigutane plans to fulfill all autumn orders before JO Sport takes over sales for the coming winter season.

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