A veteran of the Swoosh, Joaquin Hidalgo, has been designated by Nike to lead an aggressive strategy to become the top brand in football (soccer) by the time of the 2010 FIFA World Cup in South Africa. Nike has said that its soccer business generated $1.5 billion in sales during the financial year ended last May 31, up 20 percent, but that included lifestyle soccer-inspired products that are not counted in Adidas’ estimates. Hidalgo has worked for Nike for 16 years and was recently named as vice president of global marketing. He will continue in that role as he oversees the company’s integrated consumer-focused growth strategy for football.