Aaron Blunck, the Olympic freeskier, has signed an endorsement deal with Poc Sweden for a signature series of helmets, goggles and sunglasses due to be launched next autumn. Poc, which is owned by Black Diamond, is heading into the third year of a partnership with the U.S. Freeskiing Team.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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