This new division of Accell Group, which generated revenues of €32 million in 2005, is fairly certain to qualify as the second-largest supplier of home fitness equipment in Europe this year after Kettler, as its growth rate being posted for the full 12-month period will be higher than the 30 percent increase recorded in the 1st half.
Company officials attribute the success to an improved range of products being offered by fairly good sales teams at the right price. Sales have been particularly buoyant in some other markets such as Russia, where sales through a distributor, Union Sport, have trebled.
Accell Fitness groups a variety of brands led by Tunturi, whose factory in Finland was closed down last August, with its production shifted to Estonia. The other brands are Bremshey, a more recent acquisition, along with BS&T, Trimmaster and Inspire Gyms.
Meanwhile Tunturi’s long-time Swiss distributor, Montana Sport, has agreed to relinquish the brand and its sales team, which is being integrated into a Swiss bicycle subsidiary of Accell, Koga Trading. Tino Tsolakis, who is in charge of Accell’s operations in Switzerland and Austria, is taking over responsibility for the operation.
Accell Fitness will also take over the distribution in Sweden from next Jan. 1, with its strong Finnish operation taking charge of the country. There are no plans to take over the distribution in countries such as France or Italy, where the current distributors of its brands are doing a good job.