Accell Group has appointed Jasper Sundh as new regional director for the Nordics region, one of the six key regions of the group, together with Benelux, Southern Europe, U.K. & Ireland, DACH countries, and North America. Sundh, 51, has several years of experience in sales, marketing and omni-channel strategy implementation. Previously, he served as general manager at Sjangjatten in the Nordic countries, at a time when Ton Anbeek, Accell's current chief executive, also worked for Sjangjatten.

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