According to the British newspaper The Telegraph, the Jordan Brand is working on its first endorsement deal with a football player, Raheem Sterling of Manchester City, who is in the final year of his contract with Nike and may now have been offered as much as £100 million (€110m-$122m)
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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