According to unconfirmed German news reports, a Chinese conglomerate, Fosun, together with a German investor, Bernd Beetz, is set to take over most of the shares of Bogner. A football champion, Philipp Lahm, and the current CEO of Daimler, Dieter Zetsche, would also invest in the company. Beets, 63, is a former manager of Procter & Gamble who has been involved with several fashion and cosmetics companies. He ran Coty International for ten years, earning a reputation as the “Kaiser” of the fragrances industry. Among other positions, he has been on the board of directors of Quiksilver since May 2014. As previously indicated, Willy Bogner and his family are unlikely to get the valuation they wanted for their business. The takeover price being offered is said to be around €270 million.

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