Acting through an investment subsidiary called Asics Ventures, Asics Corp. has acquired a stake in Curv Labs, a Canadian start-up whose software uses artificial intelligence vision technology to turn the cameras of mobile devices into motion capture tools. This technology allows smartphones and other devices to measure and analyze user motion. Through the acquisition, the Japanese multinational hopes to bolster in own capacities in motion capture and analysis. Its current application in this domain is called the Asics Running Analyzer. Curv Labs was co-founded in 2017 by its chief executive, Shea Balish, and has its headquarters in Toronto. It was one of the first start-ups to take part in Asics' Tenkan-Ten Growth Catalyst incubator program. The value of Asics' investment in Curv Labs has not been disclosed.

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