Active Brands has acquired the rights to Greater Than A, the brand of underwear and leisure clothing launched in the spring of 2018 by a Norwegian alpine ski star, Aksel Lund Svindal. The agreement takes effect on November 1, 2019. Active Brands plans to expand the range and to distribute it selectively through sporting goods and fashion stores from the autumn of 2020. Active Brands' portfolio currently consists of Kari Traa (women's sportswear), Bula (accessories), Vossatassar (kidswear), Johaug (women's sportswear), Åsnes (skis), Dæhlie (running and cross-country skiwear) and Sweet Protection (helmets, protection and apparel). Its turnover amounted to about 878 million Norwegian kroner (€91.0m-$102.4m) in 2016.

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