Active Brands has extended its sponsorship agreement between its Dæhlie brand and the Norwegian Ski Federation for another four years, until 2022. The agreement is wide in scope and means that all official national cross-country ski teams including the elite, para, recruit and junior levels, as well as team support personnel, will wear products from Dæhlie. A very important aspect of the agreement for Active Brands was to ensure that its sponsorship would extend beyond just the elite athletes. Dæhlie specializes in sports and racing-wear for cross-country skiing, but also makes clothing for summertime training.

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