Adidas Action Sports will launch new advertisements for skateboarding publications globally. The recent marketing campaign was shot in Montreal and all sponsored skaters are featured in the print and social media campaign. In February, Adidas Action Sports will sponsor Les Obstacles, an event in Paris, which will be the biggest event it has ever held in France. The event includes skateboarding contests, art exhibitions and musical entertainment. Adidas partners with local retailers, who are also sponsors. Another event to be held in France will take place in August this year and has been organized to launch the new sneaker model of Lucas Puig. Adidas has also signed the new rider Jake Blauvelt, who is the first snowboarder to be signed by the Three Stripes. The company is now going into the snowboarding segment and launched its first après-ski boot at this year's Bright trade show in Berlin.

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