Adidas and Bollywood star team up to challenge Indian stereotypes

2023-01-26T07:56:00

adidas_Originals_Ranveer_Singh

Source: Adidas Originals

Adidas Originals has unveiled a new campaign for the Indian market featuring existing brand ambassador and Bollywood star Ranveer Singh. With this move, Adidas aims to bring back the streetwear mentality to elite fashion and “democratize access to culture and empower the next generation of icons,” the company said in ...

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