Adidas gets a toehold in the French football team, sponsored by Nike, with a 10-year sponsorship control with Paul Pogba, a 22-year-old member of the team who did not have a footwear contract before. The deal is said to be valued at €40 million. Pogba is regarded as a star player in the French team, which will have a high visibility in this year's European football championships, hosted by France.

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