Adidas Group Expects €500 Million In Additional Revenues From The Merger

2006-04-12T00:00:00

The Adidas group has upgraded its sales forecast for the next years, after intense discussions with Reebok apparently revealed more growth opportunities than the two companies spotted at the time when Adidas negotiated the costly €3.78 billion acquisition last August. While the short-term challenges related to the takeover are bigger ...

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