Adidas has announced it is creating an app that will let users print Instagram photos on their new shoes. The app will launch for iPhone and Android in August. Adidas revealed the new app with a video on the adidasoriginals Instagram account. The photos can be applied to Adidas' ZX Flux shoes. The German sporting goods company did not mention what the additional cost might be for Instagram-friendly shoes, and no further details were released. The announcement has created significant buzz on the web, and the international press is widely covering the new campaign preceding the launching of the app.

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