Adidas has chosen Selena Gomez as the new global ambassador for its Neo label through 2015. The 20-year-old actress, recording artist and designer is set to appear over the next three years in a series of print, digital, retail and outdoor campaigns. Gomez stars in a video released by the brand that shows her while she paints the town neon green with a group of friends. In October, Adidas announced Justin Bieber, Gomez's on-and-off boyfriend, was the brand's other “global style icon.”

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