Adidas has come up with a new video ad, titled “The Deal,” for its FW19 football boot pack. In the video, Paul Pogba, Leo Messi, Mesut Ozil and 18 other players speak in close-up directly into the camera and lay out the terms of the deal – the way in which you must play the game of football – “if you want these boots.” The video was created by Iris and directed by Nicos Livesy of BlinkInk, an animation studio based in London. “The Deal” will be posted to all of Adidas' social-media channels. The audio will be running on Spotify.

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