Adidas has extended its fruitful sponsorship deal with the Japanese...

Adidas has extended its fruitful sponsorship deal with the Japanese Football Association (JFA) for 8 years under a new contract running from April 2007 to March 2015. Adidas has been endorsed by the Japanese football team since 1999, when the JFA agreed to relinquish a seemingly absurd compromise whereby sponsorship ...

SGIE Professional

Know what matters. And why

SGIE Professional gives you the analysis behind the news, what a move means for the market and what to watch next.

Try SGIE Professional

30 days for €1

Full Professional access for your first 30 days.

Start Your 30-Day Trial for €1

Single-user access for new subscribers

Access for Your Company

Need access for your team?

Give your organisation the right level of SGIE intelligence, from daily market coverage to deeper analysis and data.

Explore Subscriptions

Not ready to subscribe?

Get our free Daily Digest straight to your inbox.

Get the Daily Digest