Adidas has filed a lawsuit against Bally's U.S. subsidiary in connection with several footwear designs. In its complaint, which was filed in U.S. District Court for the District of Oregon (Portland Division) in late August, the sports giant alleges that Bally is offering for sale and selling footwear featuring two and/or three parallel stripes on the side of the shoe with the goal of competing directly with Adidas and its famous three-stripe trademark. According to Adidas, those stripes are likely to cause consumer confusion and deceive the public regarding the source, sponsorship, or affiliation of Bally's shoes in connection with Adidas. In addition to a jury trial, Adidas requests that Bally Americas immediately ceases all sales, distribution and marketing of the products bearing the allegedly confusing marks. Damages may be in the millions although these cases are often settled out of court before trial.