Adidas has introduced the second generation of the FutureCraft Loop, its first 100 percent recyclable shoe. Like its predecessor, the second-generation shoe is also a 100 percent recyclable performance running shoe, but is created using a mix of raw materials and recycled components from the first-generation shoe. This means that Adidas has created a performance shoe from another shoe. The First Generation FutureCraft Loop was launched in April to 200 beta testers, who returned the shoes in May for Adidas to start the recycling process. These first-generation shoes were remade into components for the second generation. The second-generation running shoes will be given to the same 200 beta testers who returned their first-generation shoes. The commercial launch of the FutureCraft Loop is planned for spring-summer 2021.

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