Adidas has launched a 60-second film on the story of Adolf "Adi" Dassler, the brand’s founder, to promote its Adidas Originals range on its own website. The English-language clip, produced by the 180 Amsterdam advertising agency, is set in the workshop of Adi Dassler in Herzogenaurach, Germany, where he made his first sports shoes in 1925, and features many of the athletes outfitted by Dassler over the following decades, from Jesse Owens to the 1954 West German football team. The set elaborately reconstructs Dassler’s workshop in his first factory, based on original tools and shoes. On the other hand, the film makes no mention of Rudolf Dassler, Adi’s brother, with whom he formed a partnership at the time, later split into Adidas for Adi Dassler and Puma for Rudolf. The Adidas film will not be broadcast as part of any TV campaign, but it will be used on the internet to tell the story behind Adidas Originals.