Adidas has launched a huge ad campaign in the USA that will be rolled out elsewhere in January. Celebrating the 60-year anniversary of the registration of the Three Stripes trademark, it centers on a house party with guests such as David Beckham, Ilie Nastase, the musicians Katy Perry and the Ting Tings, and the designers Jeremy Scott and Kazuki. There will be two TV commercials and a print campaign in addition to cinema and digital events. It will last throughout 2009.