Adidas has launched Infinite Play, a new service that will allow customers to exchange worn or unused gear for an e-gift card and Adidas creators club points instead of sending it to landfill. The initiative, available through the Adidas app, has been developed with The London Waste and Recycling Board (LWARB) and QSA Partners, a consultancy firm focusing on circular business. The items that are traded back will then be resold or recycled. The service results from a collaboration between Adidas and Stuffstr, a social enterprise that partners with retailers to buy back used clothing and divert them from landfill.

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