Adidas has signed multi-year endorsement deal with the world's number-one alpine skier, Mikaela Shiffrin. The 24-year-old native of Colorado won 17 World Cup titles in 2018/19, the highest tally for a single season of any skier – regardless of gender – in history. Shiffrin's training goes beyond skiing to include trail running, hiking, yoga and gym work. Adidas will be supplying her with apparel for these activities as well. On the ski slopes, Shiffrin is already sponsored by Atomic, Reusch, Leki, Oakley, Smartwool and various other non-sports brands.