Adidas has signed multi-year endorsement deal with the world's number-one...

2019-08-29T00:00:00

Adidas has signed multi-year endorsement deal with the world's number-one alpine skier, Mikaela Shiffrin. The 24-year-old native of Colorado won 17 World Cup titles in 2018/19, the highest tally for a single season of any skier – regardless of gender – in history. Shiffrin's training goes beyond skiing to include ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.