Adidas has turned its recently signed five-year sponsorship deal with the Italian Rugby Federation (FIR) into a master license. The company will manage a new online store for the Italian rugby team and look for licensees in Italy and abroad that will design, develop and produce FIR branded products that can be sold on the website. Adidas took the place of Kappa last September as sponsor of FIR, after the expiration of the contract with the Italian brand.

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