Adidas has unveiled the Uniforia, the official match ball for...

2019-11-28T00:00:00+00:00

Adidas has unveiled the Uniforia, the official match ball for Uefa Euro 2020, named in honor of the unity and the euphoria that football can bring, the brand explained

Topics

Adidas
Brands
Retail

News briefs
DICK’S names nine Team USA Olympic ambassadors

2026-02-02T07:14:00Z By SGI Europe Editorial Team

Nine Olympic and Paralympic athletes will share behind-the-scenes content and direct youth sports grants as DICK’S builds Milano Cortina 2026 activation.
News briefs
How Anta can help Puma to come back in China

2026-01-30T16:17:00Z By Claudia Klingelhöfer

Industry insider explains why the Chinese sportswear giant has what it takes to reverse Puma’s decline.
Article
Adidas hits record revenue, launches buyback

2026-01-30T06:57:00Z By SGI Europe Editorial Team

The sportswear giant posted double-digit growth across all markets and channels.