Adidas invited end consumers to participate in the planning of...

Adidas invited end consumers to participate in the planning of the fashion show for its Neo label of apparel, shoes and accessories, held on Sept. 3 in New York, where it presented the new autumn/winter collection of the brand. Selena Gomez, an American artist and vocalist, presented the campaign, which was launched on Twitter. Interested teenagers were able to follow the campaign on Twitter and participate in the design process of the show, including the styling and make-up of the models, the scenic design and the music of the show.