Adidas is rolling out a new multi-channel advertising campaign in the U.K., saying it's its biggest ever in the country. The centerpiece of its “Take the Stage” campaign is a 60-second TV commercial that features Victoria Pendleton, Louis Smith and Tom Daley, all members of Team GB, as well as the entertainers Example and Keith Lemon. It also includes three 30-second commercials that feature David Beckham, Derrick Rose of the NBA, and Wretch 32, the recording artist who created the soundtrack for the longer TV spot. These shorter ads invite the public to participate in competitions to be the photographer on the set with Beckham, to play basketball with Rose, and to open up for Wretch 32 on tour this year.

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