Adidas introduces the Adidas Foundation, an initiative aimed at consolidating and amplifying the company’s commitment to community impact.
The Adidas Foundation is structured around three key pillars: “People,” “Planet,” and “Relief.” This means that the foundation will implement programs focused on anti-discrimination, sport for development, and inclusive access to sports under “People”. In the “Planet” category, efforts will concentrate on preserving sports spaces and promoting sustainability. Additionally, the foundation will respond to global crises through its “Relief” initiatives.
Led by a dedicated team of experts, the foundation operates independently under the oversight of the Board of Directors of the Adidas Stiftung. This board, comprised mostly of independent experts, acts as the sole shareholder of the foundation.
Launching its program operations in March 2024, the Adidas Foundation kicks off with an open call for proposals from organizations combatting hate and discrimination through sport. Interested parties can find application guidance and evaluation criteria on the company’s foundation’s own website.
Adidas Foundation will collaborate with global partners to drive impactful change across communities worldwide.
