Adidas Moves Patrik Nilsson To America, And David Singleton Quits Reebok

Patrik Nilsson, who did a splendid job in raising Adidas’ market share in the Scandinavian markets since he became managing director of Area Nordic in November 2003 (see also Northern European market research report), will move to Portland to take charge of Adidas America. Reporting directly to Erich Stamminger, president ...