Adidas organized multiple events and in-store activations involving star players in the run-up to the NBA All-Star Game in New York City this month. They included the opening of an Adidas-only Foot Locker pop-up store for four days, selling the full range of Adidas NBA All-Star merchandise and limited edition footwear from Adidas Originals and Adidas Basketball. Several players put in an appearance at the Adidas Sports Performance store on Broadway. The first 200 fans to arrive at these two stores and the Adidas Originals Store on Wooster Street on Feb. 11 and Feb. 12 with a special app supporting the launch of the Adidas collaboration with Kanye West received access to an event held on that second day.

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