Adidas partners with neuroscientists to examine pressure in sports

By 2024-02-09T15:01:00

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Adidas is stepping up to help athletes navigate high-pressure moments in sports. The company has teamed up with sports neuroscientists at Neuro11 to understand how pressure affects players of football, basketball and golf during critical moments like penalty shootouts, clutch putts and must-make free throws.

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