Adidas replaces UA as sponsor of the University of Hawaii

Adidas is taking over the sponsorship of the University of Hawaii from Under Armour in two stages, following a negotiated buyout of the latter’s $10.2 million five-year deal with the school that was originally set to expire in June 2022. The Three Stripes will be the school’s sponsor for apparel ...

SGIE Professional

Know what matters. And why

SGIE Professional gives you the analysis behind the news, what a move means for the market and what to watch next.

Try SGIE Professional

30 days for €1

Full Professional access for your first 30 days.

Start Your 30-Day Trial for €1

Single-user access for new subscribers

Access for Your Company

Need access for your team?

Give your organisation the right level of SGIE intelligence, from daily market coverage to deeper analysis and data.

Explore Subscriptions

Not ready to subscribe?

Get our free Daily Digest straight to your inbox.

Get the Daily Digest