The Indian sports business is evolving at such a pace that Adidas has decided to turn India into its 18th major market reporting directly to its chief sales officer, Roland Auschel, with immediate effect. So far, the Adidas Group had integrated India into its Southeast Asia unit.
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here