Adidas Sets Its Sights On India, Sets Up A Susbsidiary In Vietnam

The Indian sports business is evolving at such a pace that Adidas has decided to turn India into its 18th major market reporting directly to its chief sales officer, Roland Auschel, with immediate effect. So far, the Adidas Group had integrated India into its Southeast Asia unit.

REGISTER a Free Account today or SIGN-IN if you are already a subscriber of SGI Europe.

Gated access promo

It’s time to get you onboard. Subscribe today!

Subscribe today for just €9,90 / first month. Cancel at any time.

  • Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry


Or continue reading this article and REGISTER NOW. If you are interested in a Team or Corporate subscription, click here to find out more