Adidas shrugged at reports that Li Ning, the Chinese gymnast...

2008-08-13T00:00:00

Adidas shrugged at reports that Li Ning, the Chinese gymnast behind the largest Chinese sports brand, hijacked the scene at the opening ceremony of the Beijing Olympics. Billions of viewers watched Li Ning, the last torchbearer, as he was hoisted up into the Beijing sky and ran horizontally around the ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.