Through its /// Studio (read: three stripe studio), Adidas has struck a three-year deal with Tokenproof, which will authenticate blockchain tokens for the Adidas Confirmed app.
The arrangement will provide an in-app checkpoint through which only holders of the NFT collection ALTS by Adidas can purchase certain merchandise at its launch and gain access to certain collaborative projects.
The procedure is called token-gating. Indeed, the first token-gated sneaker drop on Confirmed, part of Adidas’ “Into the Metaverse” series, has already taken place.
