Adidas has signed a multi-year deal to become the preferred supplier of merchandise and equipment for the new Brooklyn Nets Basketball Academy for children. The NBA team will be selling Adidas-branded James Harden apparel through the Brooklyn Fanatics store at its home arena, the Barclays Center. Harden plays guard for the Nets and is sponsored by Adidas, which will be creating digital content for his forthcoming line of sneakers.
Related articles
-
ArticleColumbia brews beer using bear poop
The outdoor brand partnered with a Portland brewery to create an IPA using foraged ingredients – bypassing expensive TV slots for earned media buzz.
-
ArticleFoot Locker to dominate NBA All-Star 2026
The retailer brings exclusive sneaker launches, athlete appearances, and community programming to downtown Los Angeles Feb. 12-15.
-
ArticleWinter Games 2026: Who wears what?
From Moncler’s return to Lululemon’s accessible design and less restrictive Olympic branding rules, the Winter Games showcase a new era of Olympic branding and team apparel.
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z