• Skip to main content
  • Skip to navigation
  • hot-topicsTrending
  • FIFA World Cup 2026
  • Tennis and racquet sports
  • Asia-pacific
Newsletters Subscription Plans Marketing Services Advisory & Data Webinars
SUBSCRIBE
SGI-Europe-Byline-Black-4x
SGI-Europe-Byline-Black-4x
Mast navigation
  • Sign In
Search our site
Menu
Close menu
  • Home
    • Back to parent navigation item
    • Home
    • Latest news
    • Topics
      • Back to parent navigation item
      • Topics
      • Corporate
      • Retail
      • Brands
      • Consumer
      • CSR & Sustainability
      • People
      • Manufacture
      • Legal
      • Technology
      • Athlete economy
      • Events
      • Racquet Sports
    • Newsletters & Briefings
      • Back to parent navigation item
      • Newsletters & Briefings
      • FREE Daily Digest
    • Products
      • Back to parent navigation item
      • Products
      • Subscribe
      • Advertise
      • Webinars
      • Data & Advisory
    • Market analysis and data
      • Back to parent navigation item
      • Market analysis and data
      • Top European sports retailers
      • Market reports
      • Quarterly scorecards
      • Case Studies
    • About Us
      • Back to parent navigation item
      • About Us
      • About Us
      • Contact Us
      • FAQs
  • Corporate & Financial
  • Retail
  • Marketing
  • Consumer
  • People
  • Sustainability
  • Events
  • About Us
    • Back to parent navigation item
    • About Us
    • Subscribe
    • FAQs
    • Advertise with Us
    • Contact Us
  • Search
  • Home
      • Latest news
      • Topics
        • Corporate
        • Retail
        • Brands
        • Consumer
        • CSR & Sustainability
        • People
        • Manufacture
        • Legal
        • Technology
        • Athlete economy
        • Events
        • Racquet Sports
      • Newsletters & Briefings
        • FREE Daily Digest
      • Products
        • Subscribe
        • Advertise
        • Webinars
        • Data & Advisory
      • Market analysis and data
        • Top European sports retailers
        • Market reports
        • Quarterly scorecards
        • Case Studies
      • About Us
        • About Us
        • Contact Us
        • FAQs
  • Corporate & Financial
  • Retail
  • Marketing
  • Consumer
  • People
  • Sustainability
  • Events
  • About Us
      • Subscribe
      • FAQs
      • Advertise with Us
      • Contact Us
  • Search
  • More from navigation items

Adidas Terrex UK will be the official apparel sponsor of...

2019-12-12T00:00:00+00:00

Adidas Terrex UK will be the official apparel sponsor of the Threshold Trail Series in 2020. The Threshold Trail Series is a series of four endurance trail events in the U.K., each offering a variety of terrains, gradients, elevations, landscapes and distances. The four events include: Heineken Race to the Castle (June 6-7), the latest addition to the Threshold Trail Series portfolio, finishing at Bamburgh Castle; Race to the King (June 20-21), which starts in Arundel and finishes at the iconic Winchester Cathedral; Dixons Carphone Race to the Stones (July 4-5), along Britain's oldest road, “The Ridgeway;” and Race to the Tower (July 18-19), taking participants along the climbs of the Cotswolds Way. Adidas Terrex, an outdoor clothing line for the trail, is designed to perform in the harshest conditions.

Topics

  • Adidas
  • Brands
  • Retail

Related articles

  • onitsuka tiger tokyo
    News briefs

    Onitsuka Tiger’s Tokyo flagship fuses Japan and Italy

    2026-07-17T09:30:00Z By SGI Europe Editorial Team

     Marble from Siena, black terrazzo, a facade in Tiger-Yellow: the brand’s biggest store reads like a Milan-Tokyo design dialogue.

  • foot locker x salomon
    Article

    Foot Locker’s US walls get a new brand: Salomon

    2026-07-16T15:55:00Z By SGI Europe Editorial Team

    The retailer trimmed its footwear wall by 30% this year. Now it plans to grow it again, selectively.

  • Jumpman - PSG
    Article

    Nike and PSG to renew deal early, report says

    2026-07-16T13:30:00Z By Pedro Rodríguez

    Nike is reportedly paying more for the one line it just called underperforming.

 

  • Contact us
  • Subscribe
  • Advertise with us
  • Latest Analysis & Rankings
  • Reports
  • Infographics
  • Jobs
  • The Fitness Market - Insights and Trends
SGI-Europe-Byline-NEG

Intelligence, analysis and advice for the global sporting goods industry.

NEWSLETTERS
BRIEFINGS

The Daily Digest
The Week in Review
Bimonthly roundup

WEBINARS

Webinars

TOPICS

Corporate and Financial
Retail and Supply
Marketing
Consumer
People and HR
Events and Trade Shows
Legal
CSR and Sustainability
Technology and AI
Asia-Pacific
Athlete economy
China and APAC

MARKET ANALYSIS

Analysis and data
Industry Scorecards
Reports
Case Studies

SERIES and SPECIALS

FIFA World Cup 2026
Winter Olympics 2026
Circular Economy
Impact of Sports
Redefining CSR 2025

SUBSCRIPTIONS

Membership plans
FAQs

ASK SGIE AI

For premium subscribers

ABOUT US

About us
Newsroom and Contacts
Media solutions
Connect with us on Linkedin
  • Connect with us on LinkedIn
  • Connect with us by Email
  • COPYRIGHT © EDM PUBLICATIONS GMBH
  • Contact Us
  • FAQS
  • Terms and Conditions
  • Privacy & Cookies Policy
  • Impressum
  • Issues
  • Topics A-Z
Find us on social media:
  • Connect with us on Linked in
  • Connect with us by Email

Site powered by Webvision Cloud