Adidas to invest heavily in U.S. sports marketing

2015-01-16T00:00:00

Adidas has struck a 12-year partnership with the University of Miami (UM) as part of a renewed U.S. sports marketing drive. Taking the place of Nike after 27 years, the Three Stripes will act as official supplier of shoes, clothing and accessories to all 18 Miami Hurricanes collegiate teams from ...

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