Adidas tops the retail apparel category in Interbrand's annual ranking of the 50 Best Global Green Brands, where the German brand landed 15th overall. In this category the next position was held by Nike, followed by H&M, and then Zara. Adding brands from other sectors, they were ranked 31st, 42nd and 48th, respectively. Interbrand said in a press release that these brands are now being held responsible, more than ever before, for the quality and safety of their factories around the world. Therefore, they are closely scrutinized for their supply chain under the magnifying glass of social media. To make the top 50 Best Global Green Brands, organizations must score well in the area of sustainability in terms of both performance and perception. Interbrand then evaluates the gap that exists between a corporation's environmental practices and consumers' perceptions of those practices. The 2013 Best Global Green Brands list was dominated by the automotive sector, making up 50 percent of the top ten, with Toyota, Ford and Honda claiming the top three spots.